Non-Profit Legal Advocacy Organization

With 3 websites storing user contact data via registrations in 3 separate CMS databases, our client struggled to manage contact duplication and filter unique customers for promotional activities. Our team integrated registration forms from Salesforce with Drupal CMS to check duplication and enhance marketing efforts.

PROJECT CHALLENGE

Our client had major contact duplication problems because 30% of its users were registered on all the 3 of their websites and each database was siloed. The manual process of filtering unique customers was time-consuming for the marketing team. Additionally, filling out a lengthy registration form for yearly events was a repetitive task for customers, impacting the user experience.

OUR SOLUTION

To prevent duplication, our team synced the forms in all three CMS systems with the objects created in Salesforce.com. The event registration forms from Salesforce were then integrated with each CMS, leading to consolidation of records into one database. We also enabled the ‘Autofill’ feature in the forms, making the registration process easier for regular customers.

FINAL RESULT

Our team helped our client visibly improve their user experience with the implementation of auto-filled forms. By using autofill populating 80% of the forms, the time required to fill out a form reduced from 50 seconds to 25. Our client’s marketing team also benefitted, since all the contacts were now saved directly in Salesforce.com, without duplication, streamlining campaign deployment.
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END TO END PROJECTS

As a world-class digital technology provider, we apply years of multi-platforms expertise to help you integrate, launch and maintain digital marketing initiatives of any size. We help you maximize your digital enterprise returns with a customized support package based on your requirements.

AGENCY PARTNERSHIPS

Helping you create amazing digital enterprises for your clients is our goal.  We are a trusted advisor and agency resource, we provide critical implementation and integration expertise that includes web content management (WCM), customer experience management (CXM), solution architecture and more.

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Industries We Serve

InformationTechnology

INFORMATION TECHNOLOGY

Financial Services

FINANCIAL SERVICES

Transportation

TRANSPORTATION

Retail

RETAIL

Automotive

AUTOMOTIVE

Utilities

UTILITIES

Non-Profit

NON-PROFIT

Healthcare

HEALTHCARE, PHARMACEUTICALS, & BIOTECH

Education

EDUCATION

Telecommunications

TELECOMMUNICATIONS

Chemical

CHEMICAL

Manufacturing

MANUFACTURING

Client Testimonials

Some Of Our Clients

We serve Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

Some Of Our Clients

We serve Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.