The Features and Benefits of Adobe Sensei
Apr 03, 2017
The Features and Benefits of Adobe Sensei
Your company collects a wealth of data every day. You collect usage data when people view your website or use your mobile app. You create new data when you add articles or white papers to your website. Deriving deeper insights from all of your data could help your company become more agile and able to tackle the challenges of the future.
Adobe Sensei adds artificial intelligence to the Adobe Experience Cloud. It’s here to help you create fuller experiences and make better marketing decisions. Since it is a part of the Adobe Cloud framework, it integrates with all of Adobe’s cloud-based services.
In the future, you can expect Adobe Sensei to add value to virtually every part of the Adobe Experience Cloud. These are just a few of the features that it already offers.
Content Creation and Document Management
As you write content, Adobe Sensei can analyze it to understand the tone of the document. With its document analysis features, Adobe Sensei can extract the most important sentences to summarize an article. It can even find white papers with similar content in your existing document library.
Adobe Sensei also enhances the way in which your company handles paper documents. Take a photo of a document on a mobile device, and Adobe Sensei automatically converts it into a digital document that you can edit. It’ll even match the fonts.
Image Recognition and Manipulation
Adobe Sensei also integrates with the Adobe Creative Cloud. It’ll automatically recognize the images in your media library and suggest appropriate tags for searching and categorization. Adobe Sensei recognizes elements of images such as faces and buildings. Do you have a great image of a building set against a sky that’s a bit too cloudy? No problem — Adobe Sensei recognizes the sky and can exchange it with the sky from a different image.
Adobe integrates with the Adobe Marketing Cloud to help your business make better marketing decisions. Adobe Sensei now automatically personalizes articles for individual readers, changing elements such as the verbiage of an article or the design of a page to suit the predicted taste of a customer. Adobe Sensei also improves your advertising returns by analyzing past campaigns and recommending the exact moment in which you should increase your advertising spend on a specific channel. Is something unusual — such as increased cart abandonment — happening with your website or one of your marketing campaigns right now? Adobe Sensei recognizes the event and alerts you.
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Adobe BUSINESS PARTNER AEM Specialization
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